What is the purpose of a company brochure
What is a company brochure used for?
Even today, in the age of the Internet and digital, creating a business presentation brochure proves to be a persuasive strategy for winning over both current and potential customers. We can consider it one of the most effective online tools that fits well into a broader communication campaign aimed at making products, services, and promotions known in a clear, simple, fast, and intuitive way.
A company brochure is also useful to present the company, to tell its story, the strengths of the brand, the goals achieved and those to be achieved. It can be hand-distributed at trade fairs or events, attached to presentations during meetings or conferences, or sent by e-mail. If well made, a professional brochure proves to be a fascinating tool, capable of increasing the value of the company.
How to Make a Business Presentation Brochure
Creating an effective company brochure means studying a product that is clear, graphically appealing, and also capable of stirring the customer's emotions. A company brochure must be a mirror of the company, its values, and its identity and plays an important role in presenting the peculiarities and potential of the brand and the services/products offered. To describe all this, words have weight, but the wisely chosen emotional "assertions" must be supported by coherent and effective graphics.
The message must be clear. Therefore, the choice of colors and images and the addition of a logo are useful to distinguish the company from competitors. The brochure should not be confused with a catalogue or a flyer which have different purposes, the purpose is to provide an effective and persuasive presentation of the company. A well-structured business card that encourages you to use the services offered and that at the same time is the spokesperson for the company vision.
To create an effective business brochure, it is therefore necessary to:
- Design texts and graphics in consideration of the objectives
- Identify the target of customers to whom it is intended in order to convey an appropriate message that responds to specific needs/requirements
- Excite by exploiting visual communication and the power of the message
- Insert a call to action that pushes the customer to contact the company
Tips for choosing an effective business brochure cover
Like that of a book, the cover of a company brochure should be designed to attract visual attention and encourage reading. Creative and original graphics contribute to this purpose, together with the type of paper with which the company brochure is made. Crisp images, bright colors, and quality paper provide a tactile and visual experience that makes the prospect want to take an interest in the message.
In defining the correct mix of elements, it is essential to identify the target audience in order to create an overall vision in which the graphic, chromatic, and text choices are in harmony and attractive. Let's not forget that the brochure is a useful tool for building the company's image, the visual identity of a brand, and is an expression of corporate identity. All this must be clear to the reader who must find the graphic elements that distinguish the company from the cover: logo, colors, graphics.
Business brochure ideas: templates, backgrounds, and design
Business brochure ideas can be many and varied. An effective brochure must be designed according to the objectives and must be an expression of the company's image. Creative design is just as important as writing an effective message or choosing your cover.
The internal layout must be clean, the graphic metrics must be precise, the font readable, responding to a logic of clarity and order. The graphic style must reflect the company's sector, it is clear that the brochure of a pharmaceutical company will be very different from that of a beauty center.
The colors chosen for the background or for the titles must reflect those of the company, the photographs or graphic images must be chromatically uniform, processed in high definition. The type of binding can also be different depending on the number of pages and the final result: up to 64 pages can be used for stapled brochures, up to 600 pages for spiral metal brochures.
When designing an effective brochure, the advice of an experienced printer can be decisive. Starting from the initial idea, it is possible to outline a product in line with the objectives to be achieved, which is an expression of the brand identity.
Binding options for corporate brochures: ensuring a professional and functional image
Binding is a crucial element in the creation of corporate brochures, directly influencing the product's aesthetics, functionality, and durability. Selecting the ideal binding type depends on the project’s specific requirements, including intended usage, desired visual impact, and available budget.
Sprint24 offers a range of binding solutions, each designed to meet distinct criteria and maximise the impact of the corporate message:
- Metal Stitch Binding: Perfect for corporate brochures with fewer pages, this binding utilises staples along the spine, ensuring a professional finish and allowing a full opening. Ideal for promotional materials and lightweight catalogues, it provides an economical solution without compromising visual quality.
- Paperback Binding: Recommended for more substantial corporate presentation brochures and prestigious materials, perfect binding adheres the pages along the spine, giving the brochure a durable structure and an elegant look. This option is well-suited for corporate presentations and mid-range catalogues.
- Spiral Binding: This binding guarantees a flat opening and easy page turning, making it ideal for consultative corporate brochures and company manuals. Available in plastic or metal, the spiral offers both durability and flexibility.
- Thermal Binding: Ideal for high-value corporate brochures and projects requiring a refined finish, such as project proposals or luxury presentations. This technique uses a thermally activated adhesive, providing a robust hold and an impeccable appearance.
- Omega Staple Binding: Characterised by the use of Omega staples, which allow easy insertion of corporate brochures into ring binders, this binding is perfect for corporate documents, reports, and archivable materials, combining practicality with professionalism.
- Hardcover Binding: Perfect for prestigious corporate brochures and publications requiring superior visual impact, such as art catalogues, luxury corporate presentations, and high-end promotional materials.
Why choose Sprint24 for your business brochures
By contacting Sprint24 you can find a team of graphic designers and typographers ready to develop the perfect product for your needs. You can define the details of your professional brochures yourself, configuring the product yourself by following the settings of the configurator.
Decide on size, orientation, colors, and add your own graphics. If you want to receive support or technical advice, contact us, we are always at your disposal!
