Even today, in the age of the Internet and digital, creating a business presentation brochure proves to be a persuasive strategy for winning over both current and potential customers. We can consider it one of the most effective online tools that fits well into a broader communication campaign aimed at making products, services, and promotions known in a clear, simple, fast, and intuitive way.
A company brochure is also useful to present the company, to tell its story, the strengths of the brand, the goals achieved and those to be achieved. It can be hand-distributed at trade fairs or events, attached to presentations during meetings or conferences, or sent by e-mail. If well made, a professional brochure proves to be a fascinating tool, capable of increasing the value of the company.
Creating an effective company brochure means studying a product that is clear, graphically appealing, and also capable of stirring the customer's emotions. A company brochure must be a mirror of the company, its values, and its identity and plays an important role in presenting the peculiarities and potential of the brand and the services/products offered. To describe all this, words have weight, but the wisely chosen emotional "assertions" must be supported by coherent and effective graphics.
The message must be clear. Therefore, the choice of colors and images and the addition of a logo are useful to distinguish the company from competitors. The brochure should not be confused with a catalogue or a flyer which have different purposes, the purpose is to provide an effective and persuasive presentation of the company. A well-structured business card that encourages you to use the services offered and that at the same time is the spokesperson for the company vision.
To create an effective business brochure, it is therefore necessary to:
Like that of a book, the cover of a company brochure should be designed to attract visual attention and encourage reading. Creative and original graphics contribute to this purpose, together with the type of paper with which the company brochure is made. Crisp images, bright colors, and quality paper provide a tactile and visual experience that makes the prospect want to take an interest in the message.
In defining the correct mix of elements, it is essential to identify the target audience in order to create an overall vision in which the graphic, chromatic, and text choices are in harmony and attractive. Let's not forget that the brochure is a useful tool for building the company's image, the visual identity of a brand, and is an expression of corporate identity. All this must be clear to the reader who must find the graphic elements that distinguish the company from the cover: logo, colors, graphics.
Business brochure ideas can be many and varied. An effective brochure must be designed according to the objectives and must be an expression of the company's image. Creative design is just as important as writing an effective message or choosing your cover.
The internal layout must be clean, the graphic metrics must be precise, the font readable, responding to a logic of clarity and order. The graphic style must reflect the company's sector, it is clear that the brochure of a pharmaceutical company will be very different from that of a beauty center.
The colors chosen for the background or for the titles must reflect those of the company, the photographs or graphic images must be chromatically uniform, processed in high definition. The type of binding can also be different depending on the number of pages and the final result: up to 64 pages can be used for stapled brochures, up to 600 pages for spiral metal brochures.
When designing an effective brochure, the advice of an experienced printer can be decisive. Starting from the initial idea, it is possible to outline a product in line with the objectives to be achieved, which is an expression of the brand identity.
By contacting Sprint24 you can find a team of graphic designers and typographers ready to develop the perfect product for your needs. You can define the details of your professional brochures yourself, configuring the product yourself by following the settings of the configurator.
Decide on size, orientation, colors, and add your own graphics. If you want to receive support or technical advice, contact us, we are always at your disposal!